After the fallout of 2020, it’s become abundantly clear for staffing and recruiting firms that it’s no longer good enough just to “do” digital marketing. Everything is getting more competitive online. From paid advertising to LinkedIn, the ante is being upped—daily.
The firms that are committed to an informed, holistic marketing strategy separate themselves. Those that aren’t fall behind.
As firms continue to build out their marketing initiatives in 2021, many may be overlooking the potential of one critical component: tech stacks. Leveraging marketing tech stacks is a fundamental pillar that supports and facilitates much of what you’re trying to accomplish. While a few, isolated technologies will make an impact, the real power comes when these technologies are grouped together, synergize with one another, and produce more value.
For example, your CRM and ATS system delivers incredible value on its own. But integrating a tool capable of automating the communication throughout your entire recruiting cycle can eliminate the busywork immediately. Tools like Herefish by Bullhorn and Hubspot seamlessly connect with your ATS to get a deeper view of your candidates, contractors and clients and effectively makes it that much bigger of a tool for your team. Not to mention your recruiters will have more time to actually recruit.
Let’s look at another ubiquitous component of the staffing and recruiting world: sourcing. The bread and butter of recruiting.
While you may have honed your old fashioned sourcing skills over your many years of recruiting success, today, you don’t have to do it all on your own. Use your own human facilities, stack them on top of a few technologies, and you emerge as a much more efficient, capable sourcing machine. Here are a few options to consider:
- CareerArc: helps you communicate your employer brand at scale through social media, enhancing who you reach and how effectively you reach them.
- VONQ: leverages data to help you identify the most opportune media channels to promote certain jobs
- HiringSolved: automates some of the lower-level components of the sourcing process to find the most qualified candidates.
- RecruitmentEdge: a real-time, comprehensive candidate recruitment platform that allows you to search for candidates with specific skills
As the above list begins to showcase, one of the biggest obstacles, when agencies begin to build out their tech stacks, is the sheer amount of tools out there.
To make this a bit more manageable, we’ll go over a few of the most important marketing tech stacks in staffing and recruiting below.
- Email & Marketing Automation (Herefish by Bullhorn, Constant Contact, Hubspot, Zapier)
- Digital Advertising (Google Ads, Microsoft Advertising)
- CRM/ATS (Bullhorn, PCRecruiter, Crelate)
- Social Media Management (Hootsuite, LinkedIn/Facebook Ads)
- Search Analytics (SEMRush, MOZ, Google Analytics)
The right tech stacks and products will be more or less suitable based on your agency’s size, focus, and composition. As with any business decision, take time to assess which tools would be most beneficial and conducive to your specific agency before you commit to implementing them.
Committing yourself to understanding and leveraging these tech stacks can be incredibly valuable and save your recruiters time, resources, and many steps within the recruitment process.