In our first blog on brand strategy, we examined why investing in your brand is so critical to staffing and recruiting firms. In this blog, we hope to illustrate how to build credibility and support your brand promise by following through on your company values.
Building Credibility By Living Out Your Values
Imagine a business that needs to fill a position quickly. Out of the several agencies that put forward a candidate, your company’s values could be the main differentiator between you and the competition.
The specific qualities a business would be looking for may vary. But it’s safe to say that every business is looking to work with an agency that reflects the very same values they’re looking for in their employees.
Your Brand Values: Professionalism
Just as businesses are looking for employees who act professionally, they would expect the same from their staffing/recruiting agencies. But that does not mean your agency has to be boring or that you should sterilize your marketing content.
On the contrary – people love a company whose content has a rich voice and personality. Rather, keep a keen eye on how your business is interacting with people on social media.
Some key identifiers for brands that demonstrate professionalism could include following up with questions from job seekers and Glassdoor reviews. Even responding to unfavorable reviews can have an incredibly positive impact on your brand, especially when you’re taking reviews seriously and demonstrating commitment to resolving issues.
Your Brand Values: Honesty
The high level of trust and the importance of lasting, deep relationships in staffing and recruiting illustrates how, for agencies and their talent, honesty is of the utmost importance.
Businesses are counting on you to help them find the perfect candidates. They’re relying on you to be honest about what is best for their company – that should not be taken lightly. Sometimes candidates can exaggerate their skills and experiences. It is up to recruitment consultants to catch those inconsistencies to ensure your candidates aren’t embellishing on their skills or experience.
Your Brand Values: Adaptability
As staffers and recruiters, you know the unpredictable employment challenges your partners are dealing with. Often their needs for talent can come at a moment’s notice. They need fast, dynamic solutions. If your agency isn’t up to date on the latest technologies or has a rigid way of doing things, what does that say about your ability to quickly provide solutions for an unpredictable and rapidly changing workforce?
The importance of quick communication, fast solutions, high-touch service cannot be overstated. When your agency models adaptability and proficiency with overcoming new challenges, whether that’s in day-to-day communications or your social content, the same can be assumed for your staffing solutions.
Be open with how your company understands and is working with new developments in your industry. It’s even okay to be open about the learning curve for new technologies. It’s the agency that is not only willing but eager to discover new ways of working and providing solutions that are best prepared to offer the same adaptability to their business partners.
Your Brand Values: Reliability
On a macro level, your agency provides employment solutions. But in the larger picture, your agency provides peace of mind. Where once was uncertainty, your service provides order and predictability.
Every staffing and recruiting agency works in different ways and serves different industries. How are you demonstrating reliability? How is your agency demonstrating that you can resolve short-term needs for a long-term partnership?
Again, content is crucial in demonstrating reliability. Regularly publishing content that goes deep to unravel the persistent challenges your clients face is the most effective way to model reliability – coming full circle to reinforcing your brand credibility.
Your Brand Values: Authenticity
Nobody has all the answers. In fact, any company who says they’ve got it all figured out is, by their nature, suspect. So it’s not only okay to be open with your struggles; it’s beneficial. Being open about the obstacles your staffing agency faces is just one of the many ways to model the authenticity of your brand.
Of course, it’s not all struggle that other businesses can identify with. Sharing company milestones, reflecting on interesting articles and industry news – there are so many ways to be genuine and offer a breath of fresh air in the highly commercialized marketplace of staffing and recruiting.
How Can We Help?
At Parqa, we are big believers in the power of branding. Because we were born in staffing and recruiting, we’ve seen firsthand how a solid investment in branding can have compounding effects that last.
Establishing your brand and building credibility by broadcasting how you’re living into your brand values is a lot of work. We can help! If you’d like to learn more about why we’re so fond of branding and its many benefits for staffing and recruiting firms, contact Parqa today.
Discover the world of branding for staffing and recruiting agencies. Download Parqa’s eBook on brand strategy to learn more.