It’s no secret that to compete in today’s digital landscape, your business needs a blog. But while many companies begrudgingly do it, few understand the real value of consistently producing content for your brand—and just how many different angles you can take with that content. Blog content can serve many different purposes, all with the final result of helping you grow your business. From increasing brand visibility in the marketplace and establishing yourself as a thought leader to generating leads organically, your blog is one of the best assets you have to market who you are and what you do. What’s more, publishing regular blog content can help boost your company’s recruiting efforts. An article from Undercover Recruiter outlines five ways to use your blog to bolster your recruitment strategy.
Here’s our quick take on how to use blogging as a recruitment tool for your company.
1. Openly Highlight Your Culture
Blogging is a chance for your company to showcase your brand, promote your company, and highlight your culture. It can provide an inside look at your business and what makes your culture unique.
2. Discuss Job Openings In Depth
Posting to a job board is a must, but another option is to share job openings through your blog. Doing this allows you to go in-depth on the job description itself, listing the requirements of the position and also touching upon the benefits your company offers or your unique work culture. Discussing job openings through your blog allows you to give someone a more complete picture of the role itself as well as what makes your company desirable.
3. Utilize Your Employees’ Knowledge and Opinions
Blogging provides your employees with a voice; it’s a chance for them to share what they know within their specific area of expertise. It also provides them with an opportunity to give a firsthand account of what it’s like to work for your company.
4. Use Social Media to Share Your Content
Not only do you need to share your blogs on your brand’s social media profiles, but you should also encourage employees to share. Having your employees interact with your brand on social media not only increases your total reach but also puts your brand in front of hundreds to thousands of eyes that could be interested in your services.
5. Build Thought Leadership
Blogging is a great way to consistently publish quality content that can help you gain your target audience’s trust. Building this trust is key to being considered a thought leader within your industry. Ensuring your company publishes high-quality content in a consistent fashion will not only help improve search engine optimization but will also help you build your overall credibility.
How Can Parqa Help?
Digital marketing continues to evolve at a constant pace, so it helps to have a team on your side to navigate the latest changes and help you get solid results based on your unique objectives.
Parqa is a Digital Marketing Agency that specializes in SEO, SEM, Marketing Automation, Social Media and content creation. We help grow your brand and drive leads through inbound marketing. See our work.