We’ve seen it a hundred times. Organizations make intentional efforts to drive successful marketing efforts on their own, only to be quickly overwhelmed and impeded by the ever-increasing amount of technology, strategies, and data involved. Discouraged, they abandon their efforts, question the process, and regret the investment.
When they think of outsourcing their efforts to a specialized marketing agency, they fear the same results await.
We’re here to clear the air to demystify this misconception. Yes, marketing is tricky, and, yes, bad marketing isn’t worth your time or investment. But outsourcing to an experienced, skilled team of marketing whizzes solves these issues.
Here are four of the real benefits of outsourcing your digital marketing to a dedicated digital marketing agency:
1. Your marketing stays constant even if your internal staff doesn’t
We’re starting with one of the benefits most people overlook far too often.
One of the staples of all good marketing initiatives is consistency. Unfortunately, one of the staples of running a business, at times, is inconsistent marketing. There is a long list of circumstances that can arise which can throw your internal marketing momentum off its tracks.
Whether it’s unexpected turnover, organizational restructuring, a PTO-heavy month, a huge internal event—as you know, the list goes on and on—many organizations repeatedly find their marketing efforts floundering.
Opting to enlist an agency eliminates this issue entirely. The (good) agencies stick to a constant cadence so you never have lapses in delivery regardless of whatever internal disruptions you’re dealing with.
2. A shortcut to expertise
Marketing requires a variety of experienced professionals working in concert with one another to produce a symphony of beneficial results (sorry, we’ll tone down the musical metaphors now).
But, depending on your organizational structure and history, you may not yet have the roster of experienced marketers available to get the most out of your marketing investments.
When you partner with a dedicated marketing agency, you take a shortcut through a path that may take you years to properly build and gain instant access to a fully staffed team of experienced marketers.
3. Reduced overhead expenses
Paying the salary of the aforementioned team of marketing wizards gets very expensive, very quickly. For many organizations, it just doesn’t make good business sense to maintain those skillsets in-house year-round, so they don’t. But this means they aren’t taking advantage of the full power of marketing and their efforts fall by the wayside. And that doesn’t make good business sense, either.
But there is a marketing option they can afford and actually achieve. Outsourcing gives you the full range of marketing skills and services without breaking the bank or dedicating the time to build and train the team yourself.
4. Gain access to the marketing channels you need
Even if you have some marketing talent on your staff already, odds are there some channels you’re not currently taking full advantage of. Whether it’s paid search advertising, social media, SEO, or content marketing, the number of marketing channels seems to be always evolving and expanding.
Partnering with an agency can help you expand your marketing presence in ways you’re currently unable to do on your own, and ultimately increase your chances of effectively reaching your desired audiences.
Parqa Marketing Solutions for Staffing & Recruiting
If you’ve been struggling to get the results you’ve always wanted out of your marketing efforts, you’re not alone.
At Parqa Marketing, we exclusively serve the staffing and recruiting industry and we exist to help you grow your brand, get noticed, and get more leads. By working with our team to share your story, you’ll gain an expert digital marketing partner who has a deep understanding of your industry.
Get in touch with our team today to learn more about our approach to digital marketing.