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Why We Need to Re-Focus on Providing the Best Candidate Experience
October 12, 2021
One persistent irony in staffing and recruiting: the industry can be so fast-paced, it can be easy to overlook the needs and experience of our most valuable asset: our candidates. Thankfully, many agencies are prioritizing…

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Staffing World Conference - ASA with Parqa Marketing
October 7, 2021
In 2021, all eyes are on job markets. Employers are having a terrible time finding and hiring workers. In one of the biggest workforce trends in decades commonly referred to as “The Great Resignation” job…

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Digital Marketing and Sales
September 30, 2021
Does your staffing and recruiting firm's online experience accurately reflect your firm’s level of personal service and technical expertise? Many staffing and recruiting firms have highly talented agents that do amazing work, but their online…

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Using Data for Marketing
September 27, 2021
Parqa’s new Executive Vice President, Julie Haldorson, is pretty wild about data acquisition. With the powerful potential of data, we’ve seen a key opportunity to unlock more meaningful engagements with clients and candidates.  But, in…

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Parqa New Hire_Julie Haldorson
September 14, 2021
We are absolutely thrilled to be welcoming Julie Haldorson to the Parqa team as our Executive Vice President. Julie joins us with more than 20 years in marketing agency leadership roles and will be responsible…

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Parqa Team Outing_Kentucky Derby
September 8, 2021
One of the most common themes we hear in the staffing and recruiting industry is how much depends on strong relationships. Indeed, deep, long-term relationships seem to be the key element to success in the…

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Fireside chat with Billy Davis - Man applying and accepting job
August 27, 2021
What happens when your best candidates stop applying for jobs? Is it time to panic? Or is it time to find a different, more engaging way to engage your network of talent? Today, we spoke…

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August 18, 2021
The job market in 2021 is shaping up to be known as “The Great Resignation.” Almost every company in every industry under the sun is feeling the pain of not being able to find and…

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fastest staffing and recruiting process tips
August 3, 2021
These days, the stakes are higher than ever in the staffing and recruiting industry. Companies of all industries and sizes are struggling to find candidates in such a high-demand market.  As employers scramble to get…

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What Are The Different Types Of Inbound Marketing
July 27, 2021
Full disclosure, this is a biased blog. Our bias: why inbound marketing is the best marketing strategy for staffing and recruiting agencies.  Not that outbound marketing is obsolete. There are still many benefits to outbound…

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Beyond4Growth_Fireside Chat
July 9, 2021
There's something about a positive workplace culture. Culture has the power to bring together your employees and align the company's mission, vision, values, and especially its purpose. A positive culture is perhaps the most powerful…

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Let Your Expertise Shine - Parqa Marketing
July 6, 2021
One thing staffing and recruiting agencies know better than anybody is the difference between simply working and actually getting the job done. When it comes to your brand, you could be working hard and doing…

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The Importance of Culture for Growing Staffing and Recruiting Firms (1)
July 6, 2021
Why is having a leadership development strategy so critical for staffing and recruiting companies? Recently Kelli Schutrop sat down with Tom Kosnik to discuss how staffing and recruiting firms can create a culture of continued…

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The Core Components of a Brand Foundation
June 10, 2021
We’ve all heard plenty of marketing jargon related to branding: “That is so on-brand.” “Their branding is incredibly strong.” “I love their look and feel.” But what does it mean to actually be on-brand? How…

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May 26, 2021
In the first installment of our Brand Credibility series, we laid out a key brand strategy for staffing and recruiting firms by: Developing and investing in a strong brand Supporting the brand by living into…

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