Posts by Parqa

5 Ways to Foster Creativity as a Digital Marketing Agency

As a digital marketing agency, there’s nothing more frustrating than not being able to get those creative juices flowing. Whether it be social media, content, SEO, PPC, or marketing automation, creativity is a necessary ingredient for attracting and retaining clients within the recruiting industry.  There are endless ways to promote creativity within your organization, but I’m going to touch base on five of the most beneficial methods for successful growth.   Related Post: Why Recruiting Firms Should Hire a Digital Marketing Agency that Specializes in the Recruiting Industry ➢ Get Curious  It’s common to lose your sense of motivation to explore new experiences the older you get. That’s why I
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Get Started with Content Marketing Using S.M.A.R.T Goals

“The secret of a getting ahead is getting started.”  As I said in my previous blog, going straight into content production mode without a proper digital marketing strategy tied to your goals is like heading out on a road trip without a map—you’ll run out of gas before you ever reach your destination.  While it’s important to “just get started” with your content marketing efforts, setting a few high-level goals can be the difference between successfully growing your business through content marketing and getting left in the dust by your competitors who are investing in content marketing. If you begin creating random content, especially,
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How to Create Social Media Consistency for Your Company

Consistency is key in social media marketing. If you’re marketing your brand on social media, it’s important to make sure that your social media profiles and content align with your brand goals. Who you are, what you do and why you’re different should all be highlighted on social media just like it would be on your website.   Here are some things to consider when tracking your marketing efforts to see if you have a consistent brand presence on your social media channels.   Related Post: Case Study: Creating A Social Media Strategy ➢ Completing Your Profiles   Your social profiles are a representation of your brand, they should attract and encourage prospective
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Visual Content Can Boost Your Lead Generation Conversions – But How?

Have you heard the phrase; “A picture is worth a thousand words?” Well, that’s no joke in the digital marketing world. With 65% of the population consisting of visual learners, visual content plays a significant role in reaching and closing leads.  The future of lead generation is visual content, and marketers need to realize the importance of integrating visuals into their content marketing strategy.   Read further to learn more about the three components to help boost your lead generation conversions using visual content.   Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢ Attract Potential Prospects to Your Business   Visual content can help potential clients find your business. An effective way
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How Recruiters Can Build Trust Through Content Marketing

As I mentioned in part one, building trust is your number one job; everything else is noise. You can be the smartest person in the world or the world’s greatest athlete, but if you don’t have trust, you don’t have anything. It’s no different when it comes to marketing. Part of marketing’s role is to make noise and attract people’s attention. But that’s where most people’s understanding of marketing ends. This blog is about the other side of marketing, the side that builds goodwill and trust with your customers. It’s about marketing that will enable you to build long-term enduring relationships with
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Keyword Research: The Basic Steps to Take

Prior to building an effective content strategy, one of the first things you must tackle is keyword research. With the continuous evolution of search engines, it’s crucial to consider the approach to keyword research differently than in the past to ensure a solid content strategy now and going forward. Here are the basic steps to take when developing keyword research to set your content strategy up for success.  Related Post: The Importance of Local SEO and Why You Should be Investing There ➢ Think About Your Buyer Personas  Before you dive into your computer to do a little research, you should always begin with finalizing your buyer personas. Who is visiting your site? Where are your leads coming from? These are questions you need to
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Parqa Hires Chanel Schmidt as Sr. Social Media Manager

MINNEAPOLIS—March 20th, 2019—Parqa, a full-service digital marketing agency that partners with staffing and recruiting firms throughout North America, has hired Chanel Schmidt as the company’s Sr. Social Media Manager. As Parqa continues to establish itself as a leader in digital marketing for staffing and recruiting firms, the company continues to bring phenomenal leaders into the organization that provides value and strategic direction for its clients. Parqa was founded three years ago and transitioned in 2018 to focus its efforts on the staffing and recruiting market, subsequently growing by over 40 percent. Parqa is the sister company to Versique Search &
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Kelli Schutrop Promoted to Director of Sales and Marketing

Parqa, a digital marketing agency specializing in the staffing and recruiting industry, has promoted Kelli Schutrop to Director of Sales and Marketing. The role was created to build Parqa’s brand and influence throughout the staffing industry across the country and provide strategic digital marketing consulting to staffing firm leaders who have a goal to build their brand, gain online visibility, and generate leads. Kelli has over a decade of experience in marketing, branding, public relations, and communications, with a strong specialization in the staffing and recruiting industry. Prior to her previous role with Parqa as a Sr. Client Services Manager,
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5 Ways To Recruit Millennial Talent Using Instagram

Sometimes, reaching the highest level of millennial talent can be difficult for recruiters. The good news is that social media has made things a little bit easier. Nearly 88% of people aged 18 to 29 indicated using any form of social media, according to Pew Research Center Study conducted in early 2018.  Businesses aren’t using Instagram as an active recruitment tool, that’s what LinkedIn is for. Companies rely on Instagram as a platform to showcase their brand. Recruiters can utilize Instagram in several ways to broadcast their brand to their target audiences, especially younger generations, like millennials.   Here are five ways you can give your brand the boost it needs to reach top millennial talent using Instagram.  
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5 Reasons Your Brand Needs a Social Media Strategy

Social media, once viewed as a passing fad, is now a must-have marketing tool for businesses. It’s no longer a question of whether your business needs social media, but is your company using social media to its fullest potential? The days of setting up social profiles and publishing some random content, expecting to get results, are gone. Social media is now an integrated part of a business’s overall marketing strategy. So many businesses are missing key opportunities to see results from social media marketing because they don’t have a strategy in place. Just as your business has financial goals and
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