Tony's
Posts

Top New/Improved LinkedIn Features for Recruiting Professionals

March 16, 2021

Many recruiters may recall the days before LinkedIn as one might imagine the days before electricity. It’s astounding to think of the ways LinkedIn has transformed staffing and recruiting from the days of posting job openings…

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Going All In in 2021

December 16, 2020

For most of 2020, I really felt like I was in a game of high stakes poker….and now, I’m all in on 2021. It seems like two or three years since I wrote my blog…

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5 Eye-Opening Reasons to Outsource Your Marketing to an Agency (Staffing & Recruiting Edition)

October 29, 2020

With around 20,000 staffing and recruiting firms in the country, how does the lone agency stand out in today’s competitive market? Hint: The secret isn’t much of a mystery; it’s just having outstanding marketing. If…

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3 Components of a Successful Content Marketing Strategy

October 12, 2020

Content is still king. It’s what fuels nearly every digital marketing initiative and genuinely has the power to transform opinions, convey targeted messages, and even make someone fall in love with your recruiting style. While…

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Is the Staffing and Recruiting Industry Ready for Takeoff Again?

September 16, 2020

Unemployment is down, job orders are up, and marketing conversations are happening all the time. Are we finally out of the weeds after a chaotic six months of uncertainty? Based on the sheer volume of…

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What Cold-Calling Method Works Best in 2020? Phone, Email, or Inmail?

August 13, 2020

As a CEO with decision and buying power, I’m constantly barraged with emails, inmails, and phone calls from strangers every single day. But the truth is, I haven’t responded to an email, inmail, or phone…

Blog

Is Your Company’s Story Powerful, Clear and Cohesive?

May 20, 2020

At our digital marketing agency, we used to struggle to get our message right. We had a great brand, a well-known, well-respected company both nationally and locally in the Minneapolis market, but our message wasn’t…

Blog

Why President’s Club Still Matters Today

March 4, 2020

I just got back from Playa Del Carmen for my company’s President’s Club Trip, it was an incredible week. During the trip, I realized how blessed and grateful I am to work with such a…

Blog

How Digital Marketing is Changing the Staffing and Recruiting Landscape

February 27, 2020

Digital tools in any industry aren’t necessarily a new thing. In staffing and recruiting, you’ve already taken advantage of many tools like CRM and ATS to simplify your life. Digital marketing is an area where…

Blog

A Step-by-Step Guide to Building Thought Leadership at Your Firm

February 18, 2020

Are you properly leveraging your expertise and the experience of your team? Building a thought leadership program is key to establishing your team as the go-to experts in your sector and ensuring that clients and…

Blog

Why Staffing and Recruiting Firm Owners Refuse to Invest in Their Brands

February 5, 2020

Everyone wants their company to be the first name that comes to mind when their ideal customers look for a partner. But many staffing and recruiting firm owners are still hesitant to invest in their…

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Rank on Google and Bank with Content Marketing

February 18, 2019

I started my first recruiting firm in 2001. In 2006, I hired a marketing agency to do SEO and PPC for us. That was before most people even knew what SEO and PPC stood for. …

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Content is King: How To Build Your Credibility With Content Marketing

December 7, 2018

As a recruiter, your tenacious, go-getter mindset serves you well. It’s the valuable trait that fuels you when you’re putting in the work to identify the best talent, and when you’re building positive and lasting…

Blog

Content Marketing: Your 3-Step Recipe for Lead Generation

October 22, 2018

There’s no way around it. Everywhere you look there are either marketers trying to sell you lead generation strategies or entrepreneurs trying to create them. So why all the fuss? Isn’t there a clear path…

woman designing a website on dual monitors

Blog

5 Key Steps to Build Your Professional Brand on LinkedIn

September 5, 2018

With 106 million unique visits to LinkedIn each month, it’s more important than ever to optimize your profile and learn how to build your personal brand organically. While Versique, a $17M executive search and consulting…

Tony'sPosts

Tony's
Posts