Tony's
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December 16, 2020
For most of 2020, I really felt like I was in a game of high stakes poker….and now, I’m all in on 2021. It seems like two or three years since I wrote my blog…

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5 Eye-Opening Reasons to Outsource Your Marketing
October 29, 2020
With around 20,000 staffing and recruiting firms in the country, how does the lone agency stand out in today’s competitive market? Hint: The secret isn’t much of a mystery; it’s just having outstanding marketing. If…

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Parqa 3 Components of a Successful Content Marketing Strategy
October 12, 2020
Content is still king. It’s what fuels nearly every digital marketing initiative and genuinely has the power to transform opinions, convey targeted messages, and even make someone fall in love with your recruiting style. While…

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September 16, 2020
Unemployment is down, job orders are up, and marketing conversations are happening all the time. Are we finally out of the weeds after a chaotic six months of uncertainty? Based on the sheer volume of…

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August 13, 2020
As a CEO with decision and buying power, I’m constantly barraged with emails, inmails, and phone calls from strangers every single day.  But the truth is, I haven’t responded to an email, inmail, or phone…

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May 20, 2020
At our digital marketing agency, we used to struggle to get our message right. We had a great brand, a well-known, well-respected company both nationally and locally in the Minneapolis market, but our message wasn’t…

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March 4, 2020
I just got back from Playa Del Carmen for my company’s President’s Club Trip, it was an incredible week.  During the trip, I realized how blessed and grateful I am to work with such a…

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February 27, 2020
Digital tools in any industry aren’t necessarily a new thing. In staffing and recruiting, you’ve already taken advantage of many tools like CRM and ATS to simplify your life. Digital marketing is an area where…

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February 18, 2020
Are you properly leveraging your expertise and the experience of your team? Building a thought leadership program is key to establishing your team as the go-to experts in your sector and ensuring that clients and…

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February 5, 2020
Everyone wants their company to be the first name that comes to mind when their ideal customers look for a partner. But many staffing and recruiting firm owners are still hesitant to invest in their…

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February 18, 2019

I started my first recruiting firm in 2001. In 2006, I hired a marketing agency to do SEO and PPC for us. That was before most people even knew what SEO and PPC stood for. …

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December 7, 2018

As a recruiter, your tenacious, go-getter mindset serves you well. It’s the valuable trait that fuels you when you’re putting in the work to identify the best talent, and when you’re building positive and lasting…

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October 22, 2018
There’s no way around it. Everywhere you look there are either marketers trying to sell you lead generation strategies or entrepreneurs trying to create them. So why all the fuss? Isn’t there a clear path…

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September 5, 2018
With 106 million unique visits to LinkedIn each month, it’s more important than ever to optimize your profile and learn how to build your personal brand organically. While Versique, a $17M executive search and consulting…

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June 26, 2017

Content marketing has emerged as one of the most effective ways to build your business’s brand and voice. Additionally, it can also help generate customer loyalty and improve your company’s website ranking on online search…

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