Monthly Archives May 2019

3 Ways Marketing Automation Will Help Your Staffing Firm

Marketing is tough. It takes time, energy, and most of all, resources. With only 24 hours in a day, there’s only so much one can do within that time. It’s time to put technology to work and save time, reach new goals, and become more efficient at being in front of and top of mind for candidates and clients alike.  Related Post: I Need to “Do” Digital Marketing – But What Does That Mean? ➢ 1. Recruiter Efficiency  While recruiters are working day and night to find the right candidate, it’s extremely difficult to stay on top of and check-in with current consultants that are in
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Bing PPC Ads: The New Frontier for Staffing and Recruiting

As you may have already heard, Microsoft purchased LinkedIn in 2016. Many were wondering what the giant had in the works for the networking platform. After the acquisition, many people speculated that Microsoft planned to expand its pay per click marketing capabilities. With the purchase of LinkedIn, Bing now has a differentiator from Google to separate them from the domination of all the search traffic.  Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢ Changes to Bing Advertising  Bing recently announced that you can now target ads toward potential customers on LinkedIn based on their profile information. Some of the parameters include:  Company, such as United Health Group, Cisco, or Boston Scientific  Industry, such as Design, Health Care,
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How to Target Your Buyer Persona

In my last blog, I discussed how to create your buyer persona. If you haven’t checked it out yet, I highly recommend you start there! It walks through the ins and outs of how to select your ideal customer, what types of demographics and information are needed to build a buyer persona and an example of a buyer persona.  Building on that, I want to teach you how to target those specific buyer personas, and what benefits it can have when you’re targeting these people.   Related Post: Buyer Persona: What it is & Why You Need One ➢   Defining a Buyer Persona’s Pain Point   Let’s say
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Why You Should Have a Downloadable eBook on Your Staffing Firm Website

As a leader of a staffing or recruiting firm, if you’re like most of our clients, one of your top priorities is attracting new clients. If you think about the 1-1 (outbound) aspect of bringing in new clients, you don’t assume the people you talk to will become a client after just one touch point, do you? Sure, it could happen, but we’ve all read articles about how it takes an average of 10+ touch points prior to converting a new client. Industries and business models vary, but you know it takes time!   So why would you treat your online presence any different? Most staffing firm websites we review only have one option for potential clients to convert. The Contact Us form. They
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How to Create Social Media Consistency for Your Company

Consistency is key in social media marketing. If you’re marketing your brand on social media, it’s important to make sure that your social media profiles and content align with your brand goals. Who you are, what you do and why you’re different should all be highlighted on social media just like it would be on your website.   Here are some things to consider when tracking your marketing efforts to see if you have a consistent brand presence on your social media channels.   Related Post: Case Study: Creating A Social Media Strategy ➢ Completing Your Profiles   Your social profiles are a representation of your brand, they should attract and encourage prospective
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Visual Content Can Boost Your Lead Generation Conversions – But How?

Have you heard the phrase; “A picture is worth a thousand words?” Well, that’s no joke in the digital marketing world. With 65% of the population consisting of visual learners, visual content plays a significant role in reaching and closing leads.  The future of lead generation is visual content, and marketers need to realize the importance of integrating visuals into their content marketing strategy.   Read further to learn more about the three components to help boost your lead generation conversions using visual content.   Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢ Attract Potential Prospects to Your Business   Visual content can help potential clients find your business. An effective way
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