Starting in 2019, Indeed will no longer be crawling company websites job boards for FREE. This means recruiting agencies who want their jobs posted on Indeed will need to pay to have their jobs crawled.
For large national recruiting agencies like RobertHalf, this may not be an issue, but for many smaller boutique recruiting firms (with smaller amounts of web traffic) who rely on other job board sites this adds yet another marketing cost.
Note: if you currently sponsor jobs on Indeed, this likely won’t affect your cost
What is Google Jobs?
A little over a year ago, Google launched a new job search feature right on its search results page that lets individuals search for jobs across almost all of the major online job boards, as well as job listings on a company’s website.
Google Jobs portal is different from other job portals in the way that Google does not store the job listings directly. Instead, Google redirects the user to the relevant job posting on one of the major online job boards or company job pages.
Note: on the above Google job listing you can see that there are three different places individuals can go to apply for the Healthcare Recruiter job (posted by Versique) – on the Versique website, LinkedIn or Neuvoo.
Recently, they have begun competing more and more with online job boards, especially Glassdoor and Indeed with their recently released features including: company reviews and typical salaries for positions.
Related Post: How Digital Marketing Can Get Me More Clients ➢
Why Your Jobs Should be on Google Jobs
With company jobs boards and recruiting agencies job boards no longer being crawled by Indeed for FREE, there will likely be a significant decrease in the number of overall jobs on Indeed.com. As a result, if you’re not advertising your jobs on other third party job boards (LinkedIn, CareerBuilder, Monster, DICE, etc.) you’re going to want to work on getting your website’s jobs crawled by Google so they show up on google jobs.
GOOGLE JOB STATS:
Organizations that post their jobs on Google get results.
After ZipRecruiter integrated with Google’s job search experience, organic conversion rate from Google grew 4.5x. Learn More about Google Jobs
- Do you see one of your company’s jobs?
- No – (if there isn’t one there your jobs aren’t being crawled by Google) – from both your company’s website and third party applications (e. Monster, CareerBuilder, LinkedIn, etc.)
- Click on one of your company’s jobs
- On the job posting look for the “Apply Buttons” – there will be at least one, maybe more depending on how many places that jobs is listed
- If there is a button that says “Apply on ‘INSERT_COMPANY_NAME’ – Congratulations! This means that job is being crawled by Google Jobs and there’s nothing more you need to do.
- If all you see are button(s) that say “Apply on LinkedIn” or another online job board, this means Google is not crawling jobs directly from your website. Instead, they are crawling your jobs from third party applications. Candidates can still apply for your job, they just won’t be directed to your website to apply.
*Some of the major third party job boards include: CareerBuilder, Monster, TheLadders, LinkedIn, Glassdoor, SimplyHired, Jobs.com, Dice, etc.)
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