Parqa Hires Chanel Schmidt as Sr. Social Media Manager

March 21, 2019
By Parqa Marketing

MINNEAPOLIS—March 20th, 2019—Parqa, a full-service digital marketing agency that partners with staffing and recruiting firms throughout North America, has hired Chanel Schmidt as the company’s Sr. Social Media Manager. As Parqa continues to establish itself as a leader in digital marketing for staffing and recruiting firms, the company continues to bring phenomenal leaders into the organization that provides value and strategic direction for its clients.

Parqa was founded three years ago and transitioned in 2018 to focus its efforts on the staffing and recruiting market, subsequently growing by over 40 percent. Parqa is the sister company to Versique Search & Consulting and will continue to use its intimate experience within the staffing and recruiting industries to be a market leader in partnering with other firms to grow their brand credibility, online visibility, and lead-generation efforts.

Prior to assuming this role, Schmidt was the Social Media & Influencer Specialist at Sleep Number Corporation. In this position, Schmidt transformed Sleep Number’s previously outsourced Influencer Marketing program to an in-house enterprise, driving 20x lift in engagements and reach. Schmidt also led a team that launched the company’s first-ever influencer-led store opening project in Manhattan, driving millions of impressions & engagements, sizable in-store traffic, and impactful business results. Schmidt also helped overhaul Sleep Number’s social media content strategy, seeing Social become the highest ROI-driving media channel across the entire organization. In all, Schmidt managed an annual budget of multiple millions of dollars for this publicly traded company.

“I am both honored and thrilled to bring my skill set to Parqa to further deliver value to our clients through social media marketing,” Schmidt said. “I was so attracted to Parqa’s culture of continuous improvement and collaboration, and I believe that social media is an invaluable resource to bring that growth to life and truly drive business results.”

Parqa COO Jared Hummel said, “To get where we want to go, we have to surround ourselves with people that have been there. Chanel not only has a proven track record of delivering strategic results for large organizations, but she is an exceptional human being who will make everyone on our team a better person in and out of the office. The first time I met her in the interview process, I knew we were going to do whatever it took to have her on our team. She is a proven winner.”

About Parqa

Parqa is a digital marketing agency that serves staffing and recruiting firms throughout North America. Parqa was founded to serve the needs of its sister company, Versique Search & Consulting. Due to the success Versique had with their digital marketing efforts, the Parqa team realized they could help other staffing and recruiting firms do the same if they replicated their proven process. First, Parqa focuses on helping companies build their brand credibility through website design/development and social media platform optimization. Second, Parqa helps companies gain online visibility through ongoing SEO implementation, social media management, and content marketing. Lastly, Parqa assists clients with lead generation through paid advertising management, email management, and marketing automation. Parqa’s client success is dedicated to the combination of these three critical elements – brand credibility, online visibility, and lead generation – which drives business growth in the digital age. For more information, please visit parqamarketing.com.

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