Parqa, a digital marketing agency specializing in the staffing and recruiting industry, has promoted Kelli Schutrop to Director of Sales and Marketing. The role was created to build Parqa’s brand and influence throughout the staffing industry across the country and provide strategic digital marketing consulting to staffing firm leaders who have a goal to build their brand, gain online visibility, and generate leads.
Kelli has over a decade of experience in marketing, branding, public relations, and communications, with a strong specialization in the staffing and recruiting industry. Prior to her previous role with Parqa as a Sr. Client Services Manager, Kelli held a variety of marketing management positions within executive search and consulting firms including Parqa’s sister company, Versique Search & Consulting.
“I am passionate about helping staffing and recruiting firm owners grow their businesses through digital marketing,” said Schutrop. “There are unique nuances within the industry that require highly customized marketing strategies. Having spent seven years managing in-house marketing for staffing and recruiting firms, I am thankful to bring a digital marketing perspective through the lens of this industry to our client’s business goals.”
Parqa was created to champion staffing and recruiting firm growth throughout North America. The spark for the agency originally began when the team successfully drove 50% of annual revenue from digital marketing sources to sister company Versique Search & Consulting. Versique is now leading the industry with inbound marketing strategies to attract clients and candidates.
“Kelli has been a valuable addition to our family of companies since she joined us in 2012. Her ability to partner with owners like myself and drive the implementation of a plan to completion has enabled us to build our brand and expand on revenue-driving initiatives,” said Tony Sorensen, CEO of Parqa and Versique Search & Consulting.
Parqa partners with industry-leading staffing and recruiting organizations including TechServe Alliance, National Association of Personnel Services (NAPS), EMinfo, Ohio Recruiters Association, and New York Staffing Association to offer digital marketing thought leadership to companies ranging from boutique executive search firms to rapidly growing staffing firms.
Parqa is a digital marketing agency that serves staffing and recruiting firms throughout North America. Parqa was founded to serve the needs of its sister company, Versique Search & Consulting. Due to the success Versique had with their digital marketing efforts, the Parqa team realized they could help other staffing and recruiting firms do the same if they replicated their proven process. First, Parqa focuses on helping companies build their brand credibility through website design, development, and social media platform optimization. Second, Parqa helps companies gain online visibility through ongoing SEO implementation, social media management, and content marketing. Lastly, Parqa assists clients with lead generation through paid advertising management, email management, and marketing automation. Parqa’s client success is dedicated to the combination of these three critical elements – brand credibility, online visibility and lead generation – which drives business growth in the digital age.
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