How Recruiters Can Build Trust Through Content Marketing

As I mentioned in part one, building trust is your number one job; everything else is noise. You can…

Keyword Research: The Basic Steps to Take

Prior to building an effective content strategy, one of the first things you must tackle is keyword research. With the continuous…
Chanel Schmidt Hired as Sr. Social Media Manager

Parqa Hires Chanel Schmidt as Sr. Social Media Manager

MINNEAPOLIS—March 20th, 2019—Parqa, a full-service digital marketing agency that partners with staffing and recruiting firms throughout North America,…

Proper URL Tracking Attributions Recruiting Firms Must Know

With so many options available to them, many recruiting firms just don’t know where to start when it comes to digital marketing. If you…

What is SEO?

Although the exact ways that search engines rank sites are guarded secrets, there are many known factors that…

How to Improve Your Website’s UX

There are many ways to improve the user experience (UX) of your website, some are easier than others…

Buyer Persona: What It Is & Why You Need One

Have you ever taken on a client who may not have been the ideal client? They may be the wrong…

How to Cover All Your Sales Communication Bases

As a digital marketer, 99% of my thoughts and recommendations usually focus on digital platforms. That said, it is essential to think through who your audience…
Kelli Schutrop Promoted to Director of Marketing and Sales

Kelli Schutrop Promoted to Director of Sales and Marketing

Parqa, a digital marketing agency specializing in the staffing and recruiting industry, has promoted Kelli Schutrop to Director…