Minneapolis, Minn. – January 18th, 2019 – Parqa, a digital marketing agency that serves recruiting and staffing firms throughout North America, has promoted Jared Hummel to be the company’s first-ever Chief Operating Officer. This role was created to provide strategic direction, build scalable systems, and develop partnerships with industry leaders as it continues its rapid growth in the market.
Parqa was started three years ago and transitioned in 2018 to focus its efforts on the staffing and recruiting market, subsequently growing by over 40%. Parqa is the sister company to Versique Search & Consulting and will continue to use its intimate experience with the staffing and recruiting industries to be a market leader in partnering with other firms to grow their brand credibility, online visibility, and lead generation efforts.
Prior to assuming this role, Jared was the VP of Finance for Versique Search and Consulting, where he worked closely with the owners to provide financial and operational leadership to the company’s four divisions. Jared has spent his entire career in leadership positions within start-up and high-growth companies, spanning multiple industries including manufacturing, property management, and home services.
“Having spent the last couple of years as a leader in a staffing and recruiting firm that has such a strong focus on marketing and driving growth has taught me a lot about how Parqa can be an asset to other organizations that want to invest in growing their market share,” stated Hummel. “My job is to tell our story to owners and marketing professionals throughout the industry. Digital marketing as a whole is still so cutting edge and evolving every day. I’m excited to lead a team of innovative and talented individuals to provide value creation for our clients. I want to build trust with our clients so they can focus on running their business while we continue to provide strategic direction for their marketing efforts.”
Parqa and Versique Search & Consulting CEO Tony Sorensen says, “Having worked closely with Jared in his previous role, I know he is the right person to continue to develop Parqa both internally and externally. Marketing is my passion and I know that there is a huge opportunity in the market to teach, train, and educate other staffing and recruiting firms. With Jared at the helm, we have someone who truly understands the market and the needs of staffing and recruiting businesses. I am excited to see what the future holds for him and our organization.”
Parqa is a digital marketing agency that serves staffing and recruiting firms throughout North America. Parqa was founded to serve the needs of its sister company, Versique Search & Consulting. Due to the success Versique had with their digital marketing efforts, the Parqa team realized they could help other staffing and recruiting firms do the same if they replicated their proven process. First, Parqa focuses on helping companies build their brand credibility through website design/development and social media platform optimization. Second, Parqa helps companies gain online visibility through ongoing SEO implementation, social media management, and content marketing. Lastly, Parqa assists clients with lead generation through paid advertising management, email management, and marketing automation. Parqa’s client success is dedicated to the combination of these three critical elements – brand credibility, online visibility, and lead generation – which drives business growth in the digital age.
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