Monthly Archives January 2019

5 Reasons Your Brand Needs a Social Media Strategy

Social media, once viewed as a passing fad, is now a must-have marketing tool for businesses. It’s no longer a question of whether your business needs social media, but is your company using social media to its fullest potential? The days of setting up social profiles and publishing some random content, expecting to get results, are gone. Social media is now an integrated part of a business’s overall marketing strategy. So many businesses are missing key opportunities to see results from social media marketing because they don’t have a strategy in place. Just as your business has financial goals and
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Jared Hummel Promoted to Chief Operating Officer

Minneapolis, Minn. – January 18th, 2019 – Parqa, a digital marketing agency that serves recruiting and staffing firms throughout North America, has promoted Jared Hummel to be the company’s first-ever Chief Operating Officer.  This role was created to provide strategic direction, build scalable systems, and develop partnerships with industry leaders as it continues its rapid growth in the market. Parqa was started three years ago and transitioned in 2018 to focus its efforts on the staffing and recruiting market, subsequently growing by over 40%.  Parqa is the sister company to Versique Search & Consulting and will continue to use its
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The Importance of Building Trust With Your Audience

Trust is the glue that binds us together. It’s the foundation on which human interaction is built. Without trust, we would be stuck relying on ourselves for survival–I don’t know about you, but I wouldn’t be able to survive on my own. For most people, everyday interactions, like texting a friend, or buying something at the store, are modern-day miracles. Related Post: Is Your Online Brand Aligned With Your Personal Brand? ➢ “Brands are all about trust. That trust is built in drops and lost in buckets” – Kevin Plank, Under Amour CEO There is a great essay called I, Pencil, and I encourage
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Inbound Marketing: A Beginner’s Guide For Recruiting Firms

We all know what marketing is – getting your product in front of customers to drive sales. Traditionally, this has been done through radio ads, tv ads, flyers or even a local newspaper. But inbound marketing is a whole new ball game – so what exactly is it?   Inbound in a Nutshell  In today’s market, it’s much more common for the buyer to have the power instead of the company. With an incredible amount of content, educational material, webinars, DIY tutorials, and Youtube videos, the internet is flooded with ways to educate yourself before you buy.   Inbound marketing is focused on educating customers or clients, so they come to you on their own time instead of interrupting them to
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