Monthly Archives December 2018

Harnessing the Power of Your PPC Search Terms Report

Have you ever wondered how to scrub your Pay Per Click (PPC) account a little further than your negative keywords? Many people do not know but there is a section inside of Google AdWords called the search terms report that can help you refine your keywords. Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢ How To Refine Your Keywords Inside your AdWords account, go to the “Keywords” section in the grey panel on the left side of your screen. Click on “Keywords” and you will see three navigation sections. The default section highlighted when you click
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5 LinkedIn Best Practices – To Become a Recruiter of Choice

Did you know that 87% of users trust LinkedIn as a source of information? Or that 75% of buyers use social media in their decision-making process?  It’s a fact. In today’s business world, both companies and their employees need to be active on social media. That doesn’t mean you have to be on every social platform and posting multiple times a day, but you do need to have a solid presence. Why? Because people are always searching online, and you need to ask yourself – What will they find if they come across your profile? Are you someone they would just glance at or does your online presence make you look like
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5 Benefits to Using AI in the Recruiting Industry

One of the biggest ongoing challenges a recruiter faces is seeking out qualified talent day after day. Luckily, with the rise in technology, attracting top talent just got even easier. How? The answer is artificial intelligence. AI is rapidly becoming more commonly used by recruiting firms, as it makes their job more efficient and less stressful.   So, what are the benefits of using AI in the Recruiting Industry? Continue reading to find out.     Time Saver  Time management is crucial in the life of a recruiter. The last thing a recruiter needs is to spend extra time on tedious tasks such as scheduling interviews, screening applicants, and ensuring the needs of
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Indeed Updates 2019: What Recruiting Firms Need to Know

Do You Use Indeed? As a recruiting firm leader, you likely use job boards to attract additional candidates for your searches. For example, Indeed has historically offered three ways to post jobs – job scraping, budget-based job slots, and one-off job sponsorships. Job Scraping – By connecting your recruiting website to Indeed, the platform can automatically and organically scrape your jobs for free. This results in ALL your jobs getting pushed to Indeed. Up to this point, this is the typical method recruiting firms to use to get their jobs on Indeed. Budget-Based Job Slots – When you have a
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Content is King: How To Build Your Credibility With Content Marketing

As a recruiter, your tenacious, go-getter mindset serves you well. It’s the valuable trait that fuels you when you’re putting in the work to identify the best talent, and when you’re building positive and lasting relationships with clients. When you’re creating and implementing your firm’s content marketing strategies to grow your business, it’s important to tap into that same committed work ethic. With content marketing, it’s imperative that you remain committed to generating content, patient in evaluating results, and aware of the various, and sometimes unquantifiable, ways that content is affecting your business. Related Post: Content Marketing: Your 3-Step Recipe
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