Now more than ever, blogging is the key to successful content marketing. Neglecting to post blogs can hurt your brand and your business’s chance of being seen. As a recruiter, consistently generating fresh blog content brings potential clients and candidates to your site. The main challenge is while you’re busy making placements, it’s hard to find time to brainstorm intriguing topic ideas, let alone write quality blogs. After reading this blog, you will have the skills and tools you need to master the process of generating excellent blog topics, even on a tight schedule.
Identify Your Target Audience
Start by nailing down your target audience – Who will be reading your blog? Knowing your buyer personas is extremely helpful for this step. Think about who they are and what they’re interested in. Potential clients and candidates will find your blog one day, and it’s important to make sure they’ll find engaging and useful content.
Industry Trends – What are People Buzzin’ About?
Are you aware of the latest trends in your industry? Do you keep up with the latest news? What is your network buzzin’ about?
Staying on top of the answers to these questions will help you tap into fresh topic ideas for your next blog. For example, a big trend in the recruiting industry right now is the positive impact artificial intelligence is having on the recruiting industry. Writing about methods and predictions related to AI would be a great topic for a potential blog in the future.
There are several resources you can use to determine the latest industry trends such as online articles, magazines, social media, podcasts, television, etc.
These first two steps are essential for a strong start and continued success in writing engaging blogs.
Related Post: 5 Tips to Inspire Your Team and Yourself to Blog ➢
Topic Generation Tool
There’s going to come a time when your brain stops working, and you cannot think of any great topics to write about. Luckily, using a topic generator tool allows you to quickly and efficiently come up with topic ideas. Once you have finalized your target audience and researched industry trends, insert specific keywords into the topic generator tool you’re using.
Topic generators can help boost your SEO ranking, which plays a large role in growing your brand awareness and your business. Without a stream of fresh content, your SEO ranking will sink along with your social media presence.
Not all topic generator tools are built the same, but all have the same end goal of providing you with a variety of ideas. Below is a list of tools I recommend using to generate quality blog topics.
Don’t be Afraid to Reach Out for Help
If after all that, you’re still truly stumped, don’t hesitate to ask your fellow co-workers, family, and friends for suggestions. Asking others for ideas is especially helpful, as you never know what their unique views can bring to the table. Word of mouth travels fast, and someone may have heard about a topic in the industry that could spark an idea for your next awesome blog.
While writing blogs can be a challenging process, coming up with good topics can save a lot of headaches. If you’re having a difficult time growing your brand and are interested in expanding your blog content, partner with us today.
To learn more about how content marketing can grow your business, check out our recent webinar recording.
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