As a recruiter, you are scouring LinkedIn, Indeed, talking to your network, and following up with referrals to find your next search. You might spend weeks and months nurturing relationships and finding new conversations just to take on one search.
Once you get that search, you then shift gears to spend your time sourcing, recruiting, screening, coaching, and negotiating. You worked your tail off to get that placement and have a great success story with your new client as well as all the candidates you now have stashed away in your ATS just in time to start the process all over again.
But what if there was a way that you could have that next search ready for you when you are finishing up your last placement? Sounds too good to be true, right? While I’d be steering you in the wrong direction if I told you it is really that easy, I can tell you, without question, that by investing in your brand through digital marketing you can truly impact your bottom line.
What is Digital Marketing?
Digital marketing is the promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones, and electronic billboards, as well as via digital and television and radio channels.
You can clearly see that digital marketing is a very broad term, and you don’t have time to determine the ins and outs because you need to focus on the things in your wheelhouse. Because of this, it’s important to surround yourself with people who know how to help you make the right digital marketing strategy for your company, industry, and brand.
Find a Digital Marketing Partner You Can Trust
As mentioned above, it is imperative to find someone you trust to put together your digital marketing plan. Every recruiting firm is unique, so their digital marketing strategy needs to be unique as well.
Does your brand have great name recognition in your market but your website or your social channels aren’t representing your brand appropriately? It might be time to update your old brochure site to make it more appealing to a modern audience. Your content needs to channel the same voice that you use to speak with clients on the phone. Your website should answer the pain points that your clients have and let them know what your areas of expertise are.
A good digital marketing partner will show visitors to your website that your brand is fresh and relevant. If someone hears about you, one of the first things they will do from there is, look you up online to do their own research. If your online brand is outdated, people may dismiss you even before they leave your site. With a good digital marketing partner, your site will impress visitors and keep them engaged.
Implement an SEO Strategy
Do you have a brand-new site and are posting new thought-leadership content? Is anyone seeing it? IF your content is lacking eyeballs, you might need to implement an SEO strategy.
You’ve probably seen it more times than you care to discuss – the fine print within contracts on topics that are out of your area of expertise. Many websites are developed as “SEO Friendly,” which most people believe means that the site has SEO implemented on it.
While having an SEO Friendly site is the first step to having an optimized site, it doesn’t mean the site has been optimized thoroughly. There are many things that can be hindering any site from being seen or crawled effectively by search engines. You can have the prettiest site in the world with all of the best content, but if a search engine can’t see you, then neither can a potential new client.
Related Post: PPC vs. SEO: Which One Should I Focus On? ➢
Setting up Processes for Measurement
Before starting any type of marketing effort, you need to have an understanding (with metrics) of exactly where and how you are getting your leads and searches today. You need to have a baseline to measure the success of your future efforts against. Digital marketing can only be effective if you have solid goals and objectives laid out and there is a way to measure your initiatives.
Maybe you’ve never had your phone ring. When it starts, what questions are you going to ask to determine how they found you? What documents and systems do you have set up to track your efforts over time? Measuring the overall results of any type of marketing efforts will help determine what worked well and what should be shifted due to not hitting the mark of the goals and objectives that were laid out at the beginning.
How Can Parqa Help?
Is your recruiting firm being found online? Learn more about how optimizing your website with Parqa can increase your visibility online, bringing you more clients.