Monthly Archives September 2018

PPC Match Types for Recruiters

As any recruiter knows, generating leads online has become more and more critical.  Mobile web traffic is integral, we rarely go very far without our handy-dandy smartphone nowadays.  People are more attached to their phone than their wallets.  How crazy is that? Today I wanted to talk about match types and the importance of utilizing the right set up.  Match types in the PPC world allow you to cast a small or large net depending on your traffic goals. Related Post: How Your Recruiting Firm Should Approach Competitor Negative Keywords ➢   Google has 4 match types for recruiters using
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5 Simple Ways To Repurpose Your Best Marketing Content

Back in the mid-1990s, we were on the cusp of the “.COM” bubble, the turn of the millennium, and blogging began. Blogging was seen as a way to get your thoughts on paper (well, on screen actually) and maybe someone else in the world would stumble upon it and check it out. At the time, there weren’t social media channels to share it out on, and it wasn’t used to highlight your expertise in an industry. Fast-forward twenty-plus years and the world has shifted dramatically. Today, blogging isn’t just a space to put your thoughts out in the world –
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Repurposing Content: What to Do and What Not to Do 

We’ve all heard the phrase ‘content is king’ enough times to meet hearing it with a slight eye roll, but, as is the case with some clichés, the overuse of the phrase is warranted. Content is the essential fuel that drives digital marketing as any SEO-driven marketing campaign requires content. However, once you’ve been aboard the content train for a while, it becomes more difficult, and time-consuming, to generate fresh content. As a recruiter, there are few more valuable resources to your business than time. The more time available, the more calls you can make, interviews you can conduct, and searches you can fill. How can
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How Can Digital Marketing Get Me More Clients?

As a recruiter, you are scouring LinkedIn, Indeed, talking to your network, and following up with referrals to find your next search. You might spend weeks and months nurturing relationships and finding new conversations just to take on one search. Once you get that search, you then shift gears to spend your time sourcing, recruiting, screening, coaching, and negotiating. You worked your tail off to get that placement and have a great success story with your new client as well as all the candidates you now have stashed away in your ATS just in time to start the process all
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