Monthly Archives April 2018

Black Hat vs. White Hat SEO: What’s the Difference?

The difference between Black Hat & White Hat SEO refers to the techniques used when trying to improve a website’s search engine ranking. Black Hat SEO: Focuses on utilizing techniques and strategies to deceive search engines into ranking their particular websites higher on search results.  It’s typically used by those looking to see immediate & quick results, rather than a long-term investment.  Often times Black hat SEO focuses on only search engines and not so much a human audience. Black Hat techniques that are seen as deceptive and violate Google’s Webmaster Guidelines include: Keyword Stuffing: “Keyword stuffing” refers to the
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6 Signs You Need a Content Marketing Strategy

You’re a smart, experienced individual who understands the value of marketing; you’ve put in the time to blog, post on social, send emails, and help your team become thought leaders, yet your digital marketing efforts aren’t moving the dial. So why aren’t you getting the results you had been promised by digital marketing? The reality is that without a solid strategy in place, digital marketing becomes mere trial and error. You can’t reap the benefits of digital marketing by aimlessly churning out content without a solid strategy. To benefit from content and get results, you have to do it right; otherwise it
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Tony Sorensen 👨🏻‍💼 Presents Webinar to the Ohio Recruiters Association

April 10, 2018 – PARQA’s CEO & President, Tony Sorensen, recently presented a digital marketing webinar to members of the Ohio Recruiters Association (ORA) titled “Is Your Website Your Best Salesperson?” In the webinar, Tony shared the following: An overview of content marketing and tactics your firm can execute in 2018 Insider information on what clients look for when they engage with your website Tips on how to optimize your website and job boards to attract the best candidates in the industry Marketing tactics you can implement this week to outplay your competition Parqa was founded with a passion to
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How Long Does It Take 🕐 for SEO to Produce Results?

When it comes to digital marketing, people ask me this question a lot: “how long will it take for SEO to produce results?” No matter what industry your business is in—whether your company is looking to create or improve their digital presence—this is an all too familiar question that everyone wants to know the answer to. Unfortunately, the answer is not so simple. Over the past decade, SEO has evolved significantly. It now better reflects a website’s overall quality and the relevance of user’s searches, while simultaneously penalizing websites that utilize older, black hat SEO tactics that used to provide
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Are You Sharing Your Niche Industry Insights With Future Clients and Candidates?

When you’re a staffing firm business owner or executive recruiter, you have gained an indescribable amount of knowledge in your area of expertise. You might think of your area of expertise as “recruiting,” but if you’re a specialized recruiting firm, or run a specialized desk, your expertise goes far beyond the realm of recruiting, and into that of whatever industry you recruit within. If you’re a life sciences recruiter, you know more about life sciences than most simply because you spend all day talking to companies seeking talent and candidates within the life sciences industry. Here’s an example. One of
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