Monthly Archives March 2018

5 Steps To Creating a Better Workplace Culture

You hear it all the time from people who have recently left a job: “I liked the work I did, but I didn’t love the culture.” Or someone who’s envious of a company’s image will say: “how do I work for a company with a culture like that?” To each person, “a culture like that”—one they view as ideal—is going to be a little different. So how can you create a one-size-fits-all workplace culture that will satisfy the most employees and keep them happy, healthy, and productive? Here are five simple steps to improve the overall culture and energy of
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Why Emotional Intelligence Makes You A Better Marketer

Early on in my career I worked as an editor for a large food company. Our goal was to create digital content that appealed to a busy mom who was short on time but still wanted to prepare a quality dinner for her family. In a brainstorming session, people were throwing around ideas on how to market the packaged product itself. They delved into the features of the product: how it tasted, what it could be served with, etc. But they easily forgot who we were talking to and how this person felt. We started discussing what this woman’s typical
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How To Create Bad Content

We’ve all seen it and fallen victim to it: an enticing headline on Google or social media catches our eye so we click the link, assuming we’ll soon land on a page that delivers relevant and useful content. Instead, we’re left underwhelmed by the lack of content or the quality of it. (And let’s face it: sometimes it’s both.) We get frustrated and either bounce back to the search results or simply move on to something else. It happens every day because bad content is everywhere—but your company doesn’t have to be a part of the problem. Below are some
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Tony Sorensen Presents Webinar to the New York Staffing Association [NYSA]

March 15, 2018 – PARQA’s CEO & President, Tony Sorensen, recently presented a digital marketing webinar to members of the New York Staffing Association (NYSA) titled “Is Your Website Your Best Salesperson?” In the webinar, Tony shared the following: An overview of content marketing and tactics your firm can execute in 2018 Insider information on what clients look for when they engage with your website Tips on how to optimize your website and job boards to attract the best candidates in the industry Marketing tactics you can implement this week to outplay your competition Parqa was founded with a passion
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4 Ways to Build an Effective Relationship With Your Marketing Agency

Building an effective relationship  You’ve signed a contract and are ready to get started with a new marketing agency. Now what? The relationship you have with your agency is not unlike any other meaningful relationship in your life: it requires open communication, trust, and managing expectations. It’s important to go into this partnership with the right attitude so that everyone can be successful together. Let’s explore some ways in which you can have a more effective, healthy relationship with your marketing agency.   1. Start your relationship with trust Like any relationship, trust is crucial when it comes to dealing
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How To Build Your Brand Through Digital Marketing

The word branding gets thrown around a lot in the business world, but what does it actually mean in the age of digital marketing? The goal of branding is to help your company establish its position in the marketplace for the long-term. It’s the way you give meaning to your products and services by creating a uniqueness in your clients (and potential clients’) minds. Branding is strategic—whereas marketing is tactical. Marketing contributes to your brand but the truth is, your brand is bigger than any one particular marketing or sales effort. The question is no longer: “Should we be doing
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Let’s Get Real: 4 Ways To Make Your Content Strategy More Authentic

The word “content” gets thrown around so much these days that it’s become slightly convoluted. Yes, businesses do need to produce content and distribute it to increase visibility and grow their brand, but throwing words against the wall won’t do you any good. At the end of the day, content creation is about telling a story. And with so many different brand stories saturating the market, the ones that will stand out are the ones that are authentic. Consumers can smell flimsy, inauthentic content from a mile away; if you stuff your blogs with keywords or come across like a
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