July 21, 2016 – Parqa (A Versique Company) recently hired Karen Feder as Director of Digital Strategy. Karen brings nearly a decade of strategic and tactical marketing experience to the Parqa digital marketing team, following her role at Webtrends in Portland, Oregon where she helped establish both the SEO and digital strategy practices.
In her role at Parqa, Karen acts as an idea hub within the agency to provide clients with innovative digital approaches and solutions for their websites and marketing campaigns.
“We couldn’t be more excited to add a seasoned digital marketing veteran like Karen to the Parqa team,” said Parqa CEO Tony Sorenson. “Her creativity and background in strategy will bring value to the agency and our clients.”
In her role as Digital Strategist at Webtrends, Karen worked with clients including 3M, Microsoft, Polaris, and World Vision. She established fundamental processes to help develop the digital strategy practice at Webtrends, doubling year-over-year revenue while also helping the SEO practice grow to nearly half of the team’s total revenue. She graduated from Drake University in 2009 with a Bachelor’s Degree in Marketing and Entrepreneurial Business.
“I worked with Karen at a previous digital marketing agency, and have wanted to bring her back on my team ever since she moved to Portland to join Webtrends,” said Chris Peterson, Executive Vice President at Parqa. “I’m looking forward to having her at Parqa where she’ll bring additional strategy to our clients and process development to our growing agency.”
Karen’s expertise lies in her ability to imagine and appreciate how all digital channels can work together. She quickly develops a deep understanding of her clients’ businesses, the challenges they face in their market, and their business goals. She then creates a blended and integrated digital approach that delivers measurable outcomes.
“I’m very happy to join the team here at Parqa,” said Karen. “It’s a fantastic opportunity to be a part of this rapidly growing agency and to work with a group of extremely talented and well-rounded digital marketers.”
About Parqa Marketing
Parqa (A Versique Company) is a demand activation agency that helps companies grow by attracting, engaging, nurturing, and converting qualified leads. Do you want to build your brand and attract qualified leads? That’s our specialty. We work with clients from a variety of industries including healthcare, staffing, ecommerce, and manufacturing, ranging from rapidly growing start-ups to Fortune 500s. Our client list includes Cargill, Overstock.com, Ordway, Versique, Discount Filter Store, and more. Ready to grow? We’ll help you create demand and motivate action.
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